| The Roaring Twenties, as the age is popularly known, | | | | distinguish themselves from others, like cars, |
| was a time of great change in America and | | | | watches, jewelry etc. As you know, the Roaring |
| throughout the world. Most notable was the change | | | | Twenties are defined by their individuality and belief in |
| in the business mindset that marks the 1920's as a | | | | personal freedom. It is my contention that this is |
| defining decade in world business history. | | | | more the message of effective advertising than it |
| Advertisers' Role in the Birth of Modern America | | | | was people's beliefs. Even through the economic |
| Many of us know the role that business people like | | | | downturn that came in 1929, companies that had |
| Coco Chanel, Henry Ford, and Walt Disney played in | | | | done well branding themselves during the previous |
| the booming world economy and the birth of modern | | | | decade continued to thrive while the companies that |
| business as we know it today. Advertisers had to | | | | had not wilted and died. |
| shift their roles from that of simple feature | | | | The Modern Consumer |
| disclosure, t telling stories about how a new product | | | | Everyone knows that the fashions changed from the |
| could change it's users lives: by making them more | | | | Victorian age to the modern fashion we see walking |
| beautiful, making their life easier, or just keeping up | | | | the streets today. What everyone doesn't know is |
| appearances to the neighbors (keeping up with the | | | | the role that business people played in shaping their |
| Jones's). Following in the footsteps of the father of | | | | thoughts and beliefs through their call to action to |
| modern advertising, Claude Hopkins, advertisers in the | | | | buy, buy, buy. The modern consciousness has been |
| 1920's learned how to get inside their customers | | | | shaped by the fact that products were readily |
| head through effective branding and slogan | | | | available and pitched everywhere, movies, radio, and |
| techniques. | | | | newspapers, this shift in consumer thought processes |
| The Economic Boom | | | | occurred during the twenties. |
| Through effective use of the newfound advertising | | | | The twenties played an immense role in making the |
| techniques, American brand consciousness exploded. | | | | world what we know it today. Through effective |
| People became aware of the "new" and better | | | | advertising consumer consciousness, and brand |
| products so they could make their lives healthier and | | | | awareness changed. It was the business people of |
| easier. They also bought products in order to | | | | the 1920's that made America modern. |